“I was really scared at first because I’m used to the drink helping me through but it was really good fun. “I Googled something like ‘can I go out and not drink’ – and it came back with a ‘mindful pub crawl’,” she says. Sam Chambers gave up drinking two years ago but hated staying in on Friday night while her friends were out drinking.
Research by Public Health England suggests 67% of people will cut back over the rest of the year, while 8% will stay dry altogether. “The pubs that get this, that realise not everyone is drinking – they’re the ones that are thriving.”įive million people signed up to Dry January this year, according to a YouGov poll, and Alcohol Concern says participants on its New Year campaign have quadrupled in three years.
For a lot of people, mindful drinking means switching to a lower percentage drink, cutting down for a week, doing a sober sprint, or trying out an alcohol-free for size,” Willoughby says. It’s about changing the way you think and feel about alcohol. “Club Soda is a mindful drinking movement. Willoughby began reviewing hundreds of bars and pubs in London last year and now the guide is about to go national.
“Young people are drinking less, but pubs aren’t keeping up with what they want,” says Laura Willoughby, the founder of Club Soda, a guide that rates pubs based on the quality of non-alcoholic beverages on offer.
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